THERE’ S A DEVIL WAITING OUTSIDE YOUR DOOR…
“Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.” ~From the movie Fight Club, based on the novel by Chuck Palahniuk. These lines, delivered by Brad Pitt are legendary !!
Contemplating a little , one clearly understands the extent to which marketers hold the world at ransom. The Devil of Indulgence , they exort the savings from the poor man who toils day in and day out ,sweating it out so that he can afford the new designer suit from Armani , his son gets the Nike he craves for and his daughter can show off the latest killer jeans , while his wife can boast of her new Louis vuitton hand bag to her friends while gulping down Coke and KFC’s finger licking good munchies.. Man o Man – Feels like Brands have totally taken over !
Ah, so the devil in me will show his face through my profession, wow what a sense of fulfillment! .. feels like having gulped down a keg of German beer at October fest for free!!
Not that I want to undermine the blessings bestowed by the 100 million Gods in
The Money supply in
Yeah, I channelize money that could otherwise be wasted as savings, into consumption, thus propping up output and hence incomes. I make you put a higher value on the present value of money- and enhance your choices in spending it.
But hey – hold on I m the devil!! Just as I lured poor Adam into eating the apple ,so I lure you into corrupt financial practices as some desperate finance specialists argue-But amazing how much power I wield ,even in terms of accumulating investments for Capital production , that I advertise ,compete and offer lucrative loans at sharp interest rates .Now little did people realize that high returns means high risks. And lo! While I projected growth in the banks business in terms of market shares and profit margins(after all that is what creates sales revenues),and as I kept employing more salesmen to bug you to buy innovative products and showered more credit all over you to get you to indulge into consumption.. the bank kept accumulating toxic loans ,which would soon go bust and take the whole economy with it , gulping the poor finance professionals with it , while I stand tall and argued that advertising spends need to increase now ,because what the economy needs again is higher consumption !!! The devil rules!!
Yeah , maybe I do not possess the power to enrich your souls , But I can certainly lure you into indulgence and materialism and lead to economic growth.
So beware ,cause “ There s a devil waiting outside your door..”- Metallica